Daniel Rallo November 26, 2025
By Daniel Rallo South Jersey Shore Realtor
When you live at the South Jersey Shore renting can feel easier. No repairs. No property taxes. No worrying about where mortgage rates are headed. You pay the bill and get on with your life. And with today’s headlines many people across Atlantic County and Cape May County feel like renting is the safer choice.
But here is the truth I see every day as a local Realtor who has helped over a thousand families buy and sell homes from Brigantine to Ocean City to Egg Harbor Township
Renting does nothing to build your financial future. Owning a home at the South Jersey Shore builds wealth year after year.
And the long term math is not even close.
When you rent in places like Linwood Somers Point Ventnor Avalon or Northfield your payment disappears the moment you send it. Your money goes to your landlords equity not yours.
When you own every month you are building wealth in two ways
• Home price appreciation along the South Jersey Shore
• Paying down your mortgage and increasing your equity
Even if buying feels more expensive up front renters end up losing wealth over time while South Jersey Shore homeowners grow it.
Recently First American compared the long term impact of renting versus buying. They looked at costs like mortgage payments taxes repairs and insurance and compared them against the equity homeowners gain. And they did not just look at one moment. They studied four different markets
• 2006
• 2015
• 2019
• 2022
Across every timeline the outcome was the same
Renters lost money. Homeowners gained wealth. Always.
Time in a home builds equity.
Time renting builds nothing.
And this holds true whether you are in Atlantic City Mays Landing Sea Isle City or Cape May Court House.
Many buyers worry about maintenance taxes and home insurance especially in coastal markets. But even when those are factored in homeowners still come out far ahead over time.
Renters on the other hand sink money into rent every month with no financial return. That is true across all markets First American analyzed and it is especially true in a desirable region like the South Jersey Shore where long term appreciation continues to be strong.
This is one of the most common questions I hear from buyers in Egg Harbor Township Brigantine Longport Margate and Ocean City.
Here is the reality
Buying is not suddenly easy but it has gotten easier.
• Mortgage rates have eased from their peak
• Prices have stabilized in many South Jersey communities
• Incomes have been rising
• Monthly payments are slightly more manageable than last year
The market is not back to 2019 levels. But the window is opening.
And history continues to show that the sooner you purchase the sooner you begin building meaningful long term wealth.
Renting may seem simpler right now but it keeps you from building your financial foundation. Homeownership remains the number one wealth building tool for families across the South Jersey Shore.
And with affordability improving this may be your chance to step into ownership in Atlantic County or Cape May County.
If you want a personalized breakdown of what buying could look like for you from Brigantine to Ocean City to Egg Harbor Township to Cape May reach out anytime. I am here to help you make your next move with clarity and confidence.
Daniel Rallo
South Jersey Shore Realtor
Keller Williams Realty Atlantic Shore
Daniel's mission is simple is to put people before profit, lead with integrity, and help homeowners and investors maximize their potential. Whether you’re buying, selling, investing, or just love real estate, Daniel is your go-to resource for expert advice and authentic insight.